Incident Alert

Today, 10 Minutes ago.

🚨 INCIDENT ALERT 🚨

RECEIVED: Today, 10 minutes ago.
INCIDENT: Customer-facing dashboard showing stale data

SITUATION:
• Main customer dashboard hasn't updated for 3 hours.
• Customers typically check dashboards every day.
• Sales data and new customer registrations not appearing.
• Fabric pipeline "Customer-Dashboard-ETL" showing "Failed" status since early this morning.

IMMEDIATE IMPACT:
• Customer service receiving calls: "Why can't I see my daily sales?"
• Three major clients have called asking about data freshness.
• Sales team can't access performance data for Friday end of week meeting.
• Marketing team reporting new customer sign-ups not showing in dashboard.

TECHNICAL CONTEXT:
• Pipeline failure appears to be related to overnight data source changes.
• Source system (external vendor) may have changed file format last night.
• Data validation errors showing in pipeline logs.
• Backend databases appear healthy - issue is in data ingestion layer.

STAKEHOLDER PRESSURE:
• Sales Director needs weekly numbers for board meeting in 55 minutes.
• Customer Success team escalating - premium clients are complaining.
• IT Director asking for incident report and resolution timeline.

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